Privacy Policy

Effective date: 1 June 2026 Jurisdiction: England and Wales Operated by: Louise Watling trading as Calm First Baby Sleep Email: support@calmfirst.co.uk

Who we are

This website at calmfirst.co.uk is operated by Louise Watling trading as Calm First Baby Sleep, based in England.

What this policy covers

This policy explains how we collect, use, store, and protect your personal information when you visit our website, complete the Baby Sleep Assessment, sign up to receive emails, or purchase a digital product.

Information we collect

We may collect the following:

Contact details such as your name and email address. Assessment responses such as your baby's age range and sleep challenges. Order information such as products purchased, order ID, and payment status. Technical data such as IP address, browser type, and device identifiers. Usage data such as pages viewed and links clicked.

How we collect it

We collect information when you enter details into a form including the assessment, purchase a product, subscribe to our email list, or browse the site via cookies and similar technologies.

How we use your information

We use your information to provide assessment results, deliver digital products, send emails you have opted in to receive, respond to support enquiries, improve our website, and comply with legal and accounting obligations.

Email marketing

If you opt in via the assessment or at checkout, we will send you emails with sleep guidance and product information relevant to your baby's stage. You can unsubscribe at any time using the link in any email.

Payments

Payments are processed securely by third-party providers including Shopify Payments and PayPal. We do not store your card details.

Who we share your information with

We share personal information only with the service providers necessary to run the business. These include Shopify for ecommerce and product delivery, Klaviyo for email marketing, ScoreApp for the sleep assessment quiz, and analytics tools to understand site usage. We share only what is necessary for those services to function and do not sell your data to third parties.

Cookies

We use cookies to understand how the site is used and to improve performance. You can manage cookies through your browser settings. Some features may not work correctly if cookies are disabled.

Data retention

We keep your personal information only for as long as necessary for the purposes described in this policy, including any legal or accounting requirements.

Your rights

Under UK GDPR you have the right to access, correct, or delete your personal information, to restrict or object to processing, and to withdraw consent for marketing at any time. To make a request, email support@calmfirst.co.uk.

Security

We take reasonable technical and organisational steps to protect your personal information. No online system is completely secure.

Changes to this policy

We may update this policy from time to time. The current version will always be posted on this page with the effective date shown above.

Contact

For any privacy-related queries, contact support@calmfirst.co.uk.